“Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out… People don’t buy what you do; people buy why you do it.” 

“There are some parts of the world that, once visited, get into your heart and won’t go. For me, India is such a place. When I first visited, I was stunned by the richness of the land, by its lush beauty and exotic architecture, by its ability to overload the senses with the pure, concentrated intensity of its colors, smells, tastes, and sounds… I had been seeing the world in black & white and, when brought face-to-face with India, experienced everything re-rendered in brilliant technicolor.” -Keith Bellows

A short video of my journey to Delhi and Agra

A short video I made for Edelman Shanghai’s annual dinner. The theme was Shanghai Tang. Happy Chinese New Year 恭喜发财, friends!

Going on this tour on my first trip to Delhi this Saturday http://vimeo.com/32213816. Looks incredible and from a great organization! Any other Delhi recommendations?