Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people “friend” even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.
“A solution is not a solution if it doesn’t work for the people for whom it’s intended. To work within any system without causing harm to it, you must see and understand every aspect of it. There is no substitute for immersion and understanding of the context in which you are working.
Creativity is often forgotten in our world, or misjudged. It’s not the same as innovation necessarily. It is a discipline that has application throughout the process of social innovation, and it is one of the most obvious but well-kept secrets that the way to heal organizations or communities is to help them create together.
Process is a beautiful thing. Great designers know how to get stuff done, and they know that it comes after understanding context and applying creativity.”—
“You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”—This quote on Jobs is so important for managers to understand about young talent on our teams. Brilliant, brilliant- although perhaps initially “fragile”- young talent must be supported.