Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.

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    jonathanmoore: texturism this is a fantastic article, definitely worth the read.
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    The phrase “culture eats strategy for lunch” just totally geeked me out.
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