keeptheballrolling:

People are not demographics, and talking about them as if they are makes communicating with them seem much simpler and different than it is. Slapping on an algorithm online does not make your advertising work. It might incrementally increase the effectiveness of it, but still: The ability of a display advert to communicate with an inherently complex human being at any given time is impossible for an algorithm improve. It comes down to this:Demographics hides the real value and effect of the communication – and our measuring models continues to support this model for the worst for companies and customers

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