We Are The Digital Kids

Senior Planner, Edelman India + South Asia, Middle East, Africa, writer, creator of Words of a Generation researching change generations in China, Singapore, Malaysia, Vietnam, Indonesia, India... You can get in touch by emailing me at mooney.amanda (at) gmail.com.

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"The children’s television host Mr. Rogers always carried in his wallet a quote from a social worker that said, “Frankly, there isn’t anyone you couldn’t learn to love once you’ve heard their story.” And the way I like to interpret that is probably the greatest story commandment, which is “Make me care” — please, emotionally, intellectually, aesthetically,just make me care. We all know what it’s like to not care. You’ve gone through hundreds of TV channels, just switching channel after channel, and then suddenly you actually stop on one. It’s already halfway over, but something’s caught you and you’re drawn in and you care. That’s not by chance, that’s by design.”

-Andrew Stanton: The clues to a great story